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As the body positivity movement rose in the 2000s, followed by the athlesiure movement of the 2010s, more brands began offering more comfortable, structured bras in a wider range of sizes and styles. Bralettes and other underwire-free styles became popular, and many women began swapping cups for sports bras—or even opting to go braless altogether. Today, there’s a bra to suit every outfit—from plunging necklines to backless dresses—and every body, thanks to the growing emphasis on inclusivity. Thanks to brands like Nubian Skin, Savage x Fenty, ThirdLove, and Skims, the term “nude” no longer refers solely to beige when it comes to lingerie; while brands like Elomi, Freya, and Pepper cater to every bust size; and many retailers even offer virtual try-ons. And as consumers look for sustainable lingerie options, brands like Araks, Everlane, and Girlfriend Collective have emerged in the space.

As the modern woman has evolved over the past hundred years, the evolution of the bra is a reflection of that evolution—one that will surely continue to evolve. I knew I would never get married in a dress. I always wanted a tuxedo. It was what my mother wore to her small wedding in Boston in 1978, and it was what I wanted to wear. After getting engaged two years ago, I quickly decided that my own wedding tuxedo would be designed by Svitlana Bevza of the Kyiv-based label Bevza, whom I first discovered on a trip to Ukraine Fashion Week in 2015 and have since become a close friend. In our initial WhatsApp discussions, I told Bevza that I wanted to evoke my mother’s bold, sharp-shouldered effect along with Michelle Pfieffer’s bright white tuxedo in Scarface, but… we would have to make the dress much longer. I would have an Orthodox Jewish wedding and be married by the esteemed Rabbi Rodkin in Brighton, Massachusetts, with whom I worked during the summers while in college.

In the 1980s, bra manufacturers began to expand the range of sizes offered; the Wacoal brand was one of the first to offer bras up to H or K. Boundaries were also pushed in fashion, as celebrities from Madonna to Grace Jones began to sport wild, bra-centric outfits on stage and elsewhere. By the 1990s, a full range of bras was available to Western women—with padded bras, underwire bras, and push-up bras becoming the most widely worn styles. Provocative bras were promoted by retailers like Victoria’s Secret, which introduced the first bejeweled “Fantasy Bra” in 1995 to coincide with the debut of the Victoria’s Secret Fashion Show; while Calvin Klein offered a clean, minimalist style.

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